As Rec forms partnerships with various local parks & rec departments, each offering a unique array of activities based on their facilities, the platform must offer a scalable solution to accommodate the diverse programming offered by each location.
01
The current website contains the necessary information, but users found the current layout required too much cognitive load
02
As Rec expands, so does its offered programming. Users needed a way to discover offered programming easily.
03
Users needed a method to schedule reservations for friends or family members
Challenge
How might we facilitate users in effortlessly accessing, exploring, locating, and booking classes of interest on the Rec platform?
primary methods
Rapid Hi-Fi Prototyping
Market Analysis
01
Calendar View
Allowing users to easily access the live schedule for each court allows them look ahead and plan for the week
02
Search Filter
Providing structured filter options optimizes user discovery
03
Consolidating multiple family members profiles under one account allows users to manage scheduled reservations more easily
Filter View
Activity Options
Location Search
Class Search
Analyzing our success and shortcomings
Usability Test
Feature 1 | Program
You are interested in the 9-month program; find out some information about the program
Users navigated to program directly but struggled to understand program content and information
Developed a visual language to convey information to make it less text heavy
Mid-Fi Insight
Hi-Fi Takeaway
Feature 2 | Mentor Application
You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.
Users were consistently split between navigating to “get involved” or “mentorship” tab
Provided a visual emphasis for mentorship on “get involved” as it is the most common path
Mid-Fi Insight
Hi-Fi Takeaway
Feature 3 | Workshops
You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.
Most users struggled finding “workshops” link within the program page
Provided a separate “workshops” page within the navigation bar
Mid-Fi Insight
Hi-Fi Takeaway