Overview
Beacon Adhesives is a family-owned e-commerce company, known for its high quality and versatile adhesive products
Our design team delivered a comprehensive package of assets, including user interviews, user flows, mid-fi and hi-fi prototypes, usability test results, and a branding package
Research Methods
Contextual Inquiry
Competitive Analysis
Site Heuristics
Usability Testing
User Journeys
Timeline
5 months
Developing distinctive branding for industrial and consumer products creates unique identities that deeply engages the target audience within their specific niche
01
Consumer
02
Industrial
The current website's poor content hierarchy and navigation prevents people from accessing the full breadth of Beacon's products and understand Beacon's expertise
01
Consumer
The shopping experience is difficult to navigate and fails to convey critical information about their products effectively
02
Industrial
Industrial clients need the reassurance that Beacon could provide creative solutions for their niche problems
primary methods
Competitive Analysis
User Interviews
User Testing
User Journeys
Perceptual Mapping
Feature Analysis
01
Consumer
Empower consumers with versatile methods to find tailored products
Own a chosen category, creating a distinct universe to cater to the target audience whether its hobbyists or professionals
Utilize various mediums such as text, video, and reviews, to showcase a comprehensive view of product capabilities
02
Industrial
Distinctive branding for industrial and consumer products creates unique identities that deeply engage the target audience within their specific niche
Industrials seek to establish supportive partnerships with well-informed suppliers that are adept at addressing industry-specific challenges
consumer challenge
industrial challenge
Analyzing our success and shortcomings
Usability Test
Feature 1 | Program
You are interested in the 9-month program; find out some information about the program
Users navigated to program directly but struggled to understand program content and information
Developed a visual language to convey information to make it less text heavy
Mid-Fi Insight
Hi-Fi Takeaway
Feature 2 | Mentor Application
You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.
Users were consistently split between navigating to “get involved” or “mentorship” tab
Provided a visual emphasis for mentorship on “get involved” as it is the most common path
Mid-Fi Insight
Hi-Fi Takeaway
Feature 3 | Workshops
You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.
Most users struggled finding “workshops” link within the program page
Provided a separate “workshops” page within the navigation bar
Mid-Fi Insight
Hi-Fi Takeaway