Ground Up

Ground Up

Ground Up

designlab

Overview

I designed a book for designLAB architects showcasing the firm's research methodologies. In addition creating the book itself, I developed data visualization graphics.

The 106-page document breaks down different forms of research into “Social Analysis”, “Survey Analysis”, and “Institutional Analysis”. Each chapter delves into these forms of analysis and the projects at designLAB which utilized these methodologies, whether individually or in tandem with one another.

Role

Graphic Designer
Data Visualization

Year

2017

home

painpoints

research driven design

research driven design

cover
design

painpoints

cover design

select
pages

selected pages

select
pages

data visualization

data visualization

data visualization

Thought
process

Graph illustrates the success and outcome of each project completed by designLAB since 2005. Color coded by typology, the circumference each circle indicates number of awards for each project. The network of tendrils indicate projects which helped lead to other projects.

Completion of graph provided retrospective outlook on relative success of projects, allowing introspection and greater focus on how designLAB may continue growing as a firm.

painpoints

thought process

project
history
chart

project
radius

Analyzing our success and shortcomings

Usability Test

Feature 1 | Program

You are interested in the 9-month program; find out some information about the program

Users navigated to program directly but struggled to understand program content and information

Developed a visual language to convey information to make it less text heavy

Mid-Fi Insight

Hi-Fi Takeaway

Feature 2 | Mentor Application

You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.

Users were consistently split between navigating to “get involved” or “mentorship” tab

Provided a visual emphasis for mentorship on “get involved” as it is the most common path

Mid-Fi Insight

Hi-Fi Takeaway

Feature 3 | Workshops

You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.

Most users struggled finding “workshops” link within the program page

Provided a separate “workshops” page within the navigation bar

Mid-Fi Insight

Hi-Fi Takeaway

✦ thank you for visiting! ✦ thank you for visiting! ✦

based in

brooklyn, ny

based in

brooklyn, ny

✦ thank you for visiting! ✦ thank you for visiting! ✦

based in

brooklyn, ny