studiomda
Overview
PingPod is a start up that automates tables tennis by offering reservable spaces, instructor lessons, and classes. I was the lead designer for the inaugural launch of their first physical space located in New York, NY.
This physical space is the first of many, and provided PingPod with a design framework to inform future spaces as as they expanded to 20 spaces in six states, as well as in England and the Philippines.
Primary design work includes branded elements and custom designed millwork items; stadium seating, merchandise display, and customized lockers.
Role
Architectural Designer
Graphic Designer
Year
2020
01
Physical Collateral
Every element of the design was approached with specificity, including the wall color, neon signage, glass film, and the light fixtures.
02
Signage
Phillips branded signage was integrated throughout the interior and exterior of the space
03
Millwork
Custom millwork included stadium seating, lockers, and merchandise display
Renderings used as a tool for the iterative process to showcase different methods of integrating existing brand
Analyzing our success and shortcomings
Usability Test
Feature 1 | Program
You are interested in the 9-month program; find out some information about the program
Users navigated to program directly but struggled to understand program content and information
Developed a visual language to convey information to make it less text heavy
Mid-Fi Insight
Hi-Fi Takeaway
Feature 2 | Mentor Application
You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.
Users were consistently split between navigating to “get involved” or “mentorship” tab
Provided a visual emphasis for mentorship on “get involved” as it is the most common path
Mid-Fi Insight
Hi-Fi Takeaway
Feature 3 | Workshops
You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.
Most users struggled finding “workshops” link within the program page
Provided a separate “workshops” page within the navigation bar
Mid-Fi Insight
Hi-Fi Takeaway