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The current website's poor discoverability and navigation inhibits young adults from accessing industry resources easily and makes it difficult for professionals from getting involved
01
The current website contains the necessary information, but users found the current layout required too much cognitive load
02
Users found it difficult to understand how they could get involved with the organization
03
The previous branding was uninspiring for their mission
We engaged with 15 individuals - five mentees, five mentors, and five potential donors - who shared their perspectives on mentorship and non-profit donations.
01
Potential Donors
02
Mentees
03
Mentors
Challenge
primary methods
interviewee feedback
01
Potential Donors
”everyone is vying for our attention, how can they compete to get ours?"
02
Mentees
“…creating a sense of connectedness to that mission, despite not being able to be there physically or in person”
03
Mentors
“It’s as simple as saying, I know you don't believe in yourself yet. But I do see what you could do.”
01
Potential Donors
Highlight mission statement to display non-profits values
Provide flexible donation options
Show direct impact of donations
02
Mentees
Display past students success rates
Show the emotional growth that comes with program success
Provide resources to build technical skills & knowledge
03
Mentors
Easily accessible mentorship application
Statistics showcasing program success
Testimonials communicating mentor-mentee relationships
Analyzing our success and shortcomings
Usability Test
Feature 1 | Program
You are interested in the 9-month program; find out some information about the program
Users navigated to program directly but struggled to understand program content and information
Developed a visual language to convey information to make it less text heavy
Mid-Fi Insight
Hi-Fi Takeaway
Feature 2 | Mentor Application
You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.
Users were consistently split between navigating to “get involved” or “mentorship” tab
Provided a visual emphasis for mentorship on “get involved” as it is the most common path
Mid-Fi Insight
Hi-Fi Takeaway
Feature 3 | Workshops
You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.
Most users struggled finding “workshops” link within the program page
Provided a separate “workshops” page within the navigation bar
Mid-Fi Insight
Hi-Fi Takeaway