Up until now, Rec prioritized the development of customer-facing products to streamline scheduling, booking, and exploring diverse class options. However, the company lacked an infrastructure that enabled Parks & Rec departments to schedule reservations on their own accord
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Operationally Intensive
Parks & Rec employees lack admin access, forcing them to email Rec directly and requesting us to add something to the schedule for them
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Limited Visibility
Once reservations were booked, employees had no way to access the information
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Lack of Design System
Developing a new product meant we needed a new library of visual components and branding that differentiates itself from the consumer facing product
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Rec employees possess master access over all locations
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External admins are Parks & Rec specific employees - these admins will have location specific access depending on which city they work for
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External observers are Parks & Rec specific employees - they cannot edit anything and will have view only access specific to the location they work for
Challenge
How can we develop an MVP for a multi-tiered admin SaaS tool that enables admins to access and edit user and class information across all tiers of the system?
We had a tight deadline of 3-4 weeks to develop final design for engineer handoff. To rapidly explore and refine multiple concepts I developed several high-fidelity prototypes.
This approach allowed me to effectively communicate various ideas, facilitating clear and productive discussions. As a result, we were able to establish a firm direction that solidified the following:
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Allow admins user-specific access to edit player's reservation or information on file
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Give employees the ability to publish classes from admin platform that is linked to front-end
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Enable admins to book courts for classes or private events that will reflected in the court calendar
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Design System
We need a new design system that differentiates the user facing product from the admin tool
Analyzing our success and shortcomings
Usability Test
Feature 1 | Program
You are interested in the 9-month program; find out some information about the program
Users navigated to program directly but struggled to understand program content and information
Developed a visual language to convey information to make it less text heavy
Mid-Fi Insight
Hi-Fi Takeaway
Feature 2 | Mentor Application
You’re interested in getting involved in a nonprofit as a volunteer mentor; apply to become a mentor.
Users were consistently split between navigating to “get involved” or “mentorship” tab
Provided a visual emphasis for mentorship on “get involved” as it is the most common path
Mid-Fi Insight
Hi-Fi Takeaway
Feature 3 | Workshops
You're interested in attending a workshop but don't know what subjects the workshops usually cover, find a past workshop.
Most users struggled finding “workshops” link within the program page
Provided a separate “workshops” page within the navigation bar
Mid-Fi Insight
Hi-Fi Takeaway